What is different about the new hair care products?
Generally speaking, shampoo users want the product to not only clean their hair well and therefore lather well, they also want it to nourish their hair, leave it glossy, protect the hair colour for a long time or give hair a volume boost. So, in other words, modern shampoos are multi-functional.
They are also precisely tailored to the needs of the hair.
Using a volume shampoo will bring more volume into the hair, but will also make it easy to style, and of course, easy to comb because fine hair is particularly sensitive and can be easily damaged. On the other hand, customers with damaged hair want their hair to be glossy and easy to comb, and their products need to provide lots of nourishment and, most importantly, repair the damaged hair.
What is new about our products is that they are individually adapted to the needs of the hair thanks to different levels of care. The shampoos lather (even though they are natural cosmetic products) just as well as conventional mass market products and a completely new and innovative care system has also been developed.
Intensive hair care is expected from conditioners and deep conditioners, but that do not weigh down the hair and should also offer other benefits, such as bounce. What is new about our products is that they are individually adapted to the needs of the hair thanks to different levels of care. The shampoos lather (even though they are natural cosmetic products) just as well as conventional mass market products and a completely new and innovative care system has also been developed.
How are they different from other shampoos? (Also, what sets them apart from conventional products) What is it that makes them special?
Our shampoos have very good lather properties, are easy to distribute through the hair, but still only contain selected mild tensides, such as sugar tensides. And yet we still manage lather properties you would expect in the mass market products, without using lauryl sulphates. The products also have a new care system consisting of a range of proteins, moisturising glycerin and trimethylglycine, the hair conditioning, natural amino acid derivative from sugar beet. The products clean thoroughly, do not over-treat the hair, lend it bounce and lightness, and also leave it easy and quick to dry. They are also ideally suited for use before applying hair tints and dyes, as they do not deposit silicone on the hair, and therefore allow very even colour results. And our new products are now also gluten-free, which is very important to customers in Asia in particular.