LAVERA NATURKOSMETIK IS THE GREEN BRAND GERMANY 2017/2018
Nuremberg, Vivaness February 16, 2017
Already for the third time, lavera Naturkosmetik has successfully completed the validation procedure and is a GREEN BRAND Germany 2017/2018. At Vivaness, Norbert Lux, initiator and Managing Director of the GREEN BRANDS Organisation, presented the certificate to Klara Ahlers, Managing Director of Laverana, and for the lavera Naturkosmetik brand.
30 years ago, it was the aim and vision of many pioneers, company founders and alternative business models – today it belongs to the mainstream: Green is a standard that caters to the expectations of customers, who in the roughly 30 years have become even more critical and above all, more mindful. Advertising messages, ingredients and their effect and origin, and thus the manufacturers themselves, are precisely scrutinised. The new lifestyle is changing, topics such as health, sustainability and environmental compatibility are having an ever-greater effect on consumer behaviour.
Natural cosmetics are the answer to this demand, always combining the best from nature and in doing so, uncompromisingly standing for the highest quality standards. lavera is certified natural cosmetics and has always sought to guarantee its effectiveness, free from negative side-effects. The result is the high degree of wholesomeness, organic farming wherever possible, and the lavera quality guarantee.
Since 2010, the quality of ecologically sustainable brands has been the independent GREEN BRANDS Organisation's subject of focus. In international cooperation with independent institutes and societies, GREEN BRANDS awards the quality seal of the same name, honouring green brands that have firmly established sustainability, environmental protection and a healthy lifestyle in their brand identity and corporate responsibility, and are able to document this in a sophisticated procedure.
Norbert Lux: "GREEN BRANDS and the international scientific sustainability institute SERI (Vienna) evaluate the brand from another perspective: We are interested in the eco-design, the raw material sourcing and the shipping routes, production, packaging, distribution, useful life, recycling and disposal, along with the product-related certifications. Lavera Naturkosmetik has once again met the standards with an outstanding result."
Klara Ahlers: "We are very pleased about once again being awarded the GREEN BRAND Germany. It is our vision to offer natural cosmetics for use by anyone, anywhere, and to make them available to everyone. We are 100% certified natural cosmetics and place the highest quality demands on the lavera brand identity, which has been validated by the GREEN BRANDS Germany award, drawing attention to sets of issues that are important to us, such as our sustainability claim, which we as a manufacturer uphold in terms of packaging or production and which are not transparent to the consumer at first glance."
What makes lavera Naturkosmetik stand out as a "Green Brand" is easily recognisable in the lavera quality promise, which can be found on product labels:
- lavera Naturkosmetik is 100% NATRUE certified
- All products are developed and manufactured by one source in the region of Hanover
- The company uses 100% natural fragrances and aromas
- lavera Naturkosmetik is 100% free of synthetic preservatives
- Only 100% skin-friendly emulsifiers and plant-based tensides are used
- lavera Naturkosmetik is 100% free of silicone, paraffin and mineral oil
Ingredients currently under public scrutiny due to the controversy regarding their effects on the environment and on the human organism, always have been taboo at lavera Naturkosmetik: aluminium salts in deodorants, microplastics in toothpastes as peeling particles, or colour pigments in colour cosmetics. Care formulas, for example, the basis sensitiv deodorant spray that was developed the year the company was founded, are becoming trend-setters; their effectiveness is rewarded with top ratings from independent testing magazines such as Stiftung Warentest (German consumer organisation and foundation - June 2014, good (2,5)).
The current lavera Naturkosmetik product range features some 350 products, spread over 10 skin care lines.
Since the founding of the company in 1987, lavera formulas have proven that product efficacy and beauty care can be achieved with natural ingredients, and that all customer product and skin care expectations can be met – almost: waterproof mascaras are not part of the product range, as silicone oils are not used.
More information is available from the lavera press office at firstname.lastname@example.org or at
c/o Sabine Kästner, press spokesperson